DAN PROPOSAL CHANGES

HEY = HOPE YOU CAN FIND WHERE CHANGES ARE MADE. GOT QUITE AN OLD MICROSOFT WORD AND PUT IT IN RED WHERE I MADE CHANGES, BUT THEN WHEN I SAVED IT CHANGED TO NORMAL TEXT. MIDDLE OF IT - IVE PUT CHANGES TO CAPITAL LETTERS. HOPE THIS MAKES SENSE



9.2 Qualitative Evaluation 9.0 Evaluation
9.1 Quantitative

Baseline
Before the project takes (took) shape, two surveys will (two surveys were conducted) be conducted among(amongst) the
post-grad (postgraduate) students. Include: The surveys included questions on how the communication was between the student
and the university, also what they thougt of recourses such as travel, accommodation etc.
Local and university online and printed news outlets will be contacted and a short
and conclusive article will be handed. (This should be in track section - because at this point everyone knows what the
project is about and we know of madeleine very well and what she wants.)
Of utter importance are interviews with relevant persons to the project which will be conducted in the initial stages of
the project and will serve as the foremost fundament for the whole project. (delete this sentence and instead put into track
part: Several interviews were organised with alumni leaders, course lecturers and the adminstrator during the course of
November and December. This helped the team understand what was required from them for the project and what the next
stages are that they should preceed on with.

Track
Interviews with the dean of faculty, Rita Marcella, (In November, a meeting was held with Rita Marcella (Dean of the
Faculty) to clarify what she would like included in the videos, and what type of branding. Rita said that she would the
team to include oil and gas companies for branding.) and the projects' client, Madeleine,(Madeleine should be put into the
baseline part because she tells us what is needed in the project and what she wants us to do. Include here: The project team
organised a meeting with Madeleine Marcella (Postgraduate Enquiries & Applications) and discussed the early details of the
project which included which courses to have videos on, how long each of the videos should be, the style/tone etc.
as well as a large number of RGU staff and students relevant to the project will be discussed and analysed. (were
contacted and researched.) The analysis will serve for the structure of the whole project.
Additionally, possible news outlets (give examples) will be constantly informed upon the process stages.

Summative
As mentioned in the quantitative section, future surveys will be conducted and carefully analysed. (to see how our
project worked out). Due to recent rapid technology development and constant (use a different word instead of constant)
new information, the end-videos will need to be updated in the future.


11.0 Resources

The desired outcome of the project includes a number of promotional videos. Therefore most of the resources will be of
technological (mostly IT) nature. Considering the videos pre-production research and the interviews included in the
videos, a smaller number of non-technological items will be used as well. The following tables enumerate separately both
aforementioned types of resources and will offer a succinct description of each item.

(above paragraph could be deleted if we cut down for word count)

11.1 Equipment

Apparatus
Description and usability
Camera
(Sony HVR-Z5, SONY HVR-Z7)
Both cameras are easy to handle, despite being professional. The video recording quality is of high definition (HDV 1080)
and the audio card supports two XLR inputs, enabling the possibility of linking to exterior microphones to the camera.
Two cameras will be used in order to offer a wider variety of angles helpful in the editing process of the videos.
Tripod
()
Necessary for including steady shots of both Aberdeen and the interviewees. (This sentence isnt really needed - already
said in above sentence. Could delete this depending on word count.)

Onboard Microphone
(Sony HVR-Z5, SONY HVR-Z7)
Captures the authenticity of background noise.

Lavalier Microphone
Needed for interviews, in order to capture the interviewee's voice clear. Additionally, this leads to having a voice track
editing and the volume can be adjusted accordingly.

Macintosh computers
(iMac 21'')
Support the technology of professional editing software.

(put this into other materials - this isnt equipment Final Cut 7/After Effects
Professional editing software used to capture tapes and put together the final DVD.

(put next bit into other materials) Extension Cords
(USB, Firewire cables)
The quickest way of transferring the recorded data from camera to computer

*Lighting
(Key, Fill and Backlight)
Helpful for offering a natural cinematic feel to the interview parts of the video.

*At this stage in the development of the project, there is no definitive conclusion whether or not lighting will be used.
The decision will be made in conclusion to the filming day's weather and natural lighting conditions. If needed, there
will be an Arri – kit of 3xArrilite 600 plus various accessories used, also various other 'redhead' lights and other
lights up to 2kw might come in handy.

11.2 Other Materials

Office items
(Pens, Paper, Ink cartridges, Printer, Xerox)
These items are of crucial importance for the research process, planing and preparing before filming the videos.
Props
(chairs, makeup,green screen etc.)
Props might be of high importance when filming the interviews. As an example, a chair will be used for the interview with
Rita Marcella, as it will be filmed inside the university where an emblematic background is to be seen. Also, green screen
might be used to place the interviewee in an Aberdonian or any other chosen background.


The source of all resources mentioned is the Robert Gordon University. Additionally a number of items are provided by
individual members of the team.

Apparatus/Item
Description and Usability
Video Tapes
(Sony DV premium – 60 min)
-good quality/price ratio
-re-recordable at a high quality
-60 minutes storage time, perfect for this type of interviews/videos
Headphones
(Pioneer SE-H33 OpenAir)
Great (Instead of great put: The headphones are excellent...)for checking the sound quality at the time the video is
recorded, as the sound of the video in the post-production can be heard through headphones at the moment of recording.
Communication tools
Every team member is required to:
-have internet access
-own a telephone
for speeding up the process and communicating (instead of communicating put:communication and keeping up to date with
meetings)when not in team meetings and being able to connect with certain persons which are likely to appear in the videos.
(delete this last part of the sentence - it is not relevant.)



(references:
http://www.urbanfox.tv/articles/cameras/c35sonyZ5camera.htm
http://www.aberdeenav.com/
http://www.avcmedia.com/pages/view/careers-at-avc/)



12.0 Budget

Following the previous chapter, the projected costs of all listed items as well as a number of other costs that will occur

during the process will be evaluated in the following table. (NOT REALLY NEEDED IF WORD COUNT NEEDS CUT DOWN)

12.1 Projected costs

Rented items:

Item
Estimated Cost
Actual Cost
Comments
Camera
(Sony HVR-Z5, SONY HVR-Z7)
£1,000.00
£1,640.00
Renting a camera for a single day costs £80 a day. The actual price considers the current plan of shooting
- 5 major events as well (5days)
- Aberdeen life (1 day)
- Interviews (5 days) (THIS BIT MAY NOT BE NEEDED - COULD JUST PUT TOTAL AMOUNT OF DAYS THAT CAMERA WILL BE USED 4)
The price has been calculated for 2 cameras for each day. (PUT THIS IN TITLE PART)
Tripod
()
£150.00
£165.00
The tripod needs to be booked together with the camera and (THIS IS NOT REALLY NEEDED) one day rental is £15.
Onboard Microphone
(Sony HVR-Z5, SONY HVR-Z7)
£0.00
£0.00
This item is a part of the above mentioned types of cameras.(INSTEAD OF PUTTING ABOVE 4 LINES - JUST PUT THIS TEXT BESIDE

CAMERA TEXT)
Lavalier Microphone
£120.00
£150.00
-£30/day
-will only be used for the interviews (5 days)
Extension Cords
(USB, Firewire cables)
£10.00
£16.99
Only one of each will be necessary. An USB cable's standard price is 4.99 and Firewire cable is £12.00
TOTAL
£1,280.00
£1,971.99












Bought items:

Item
Estimated cost
Actual Cost
Comments
Office items
£20.00
£23.53
- 10 pens (£18.99)
- A4 paper (500 sheets box - £4.54)
Other office products such as staplers, hole puncher or dossiers are included in the project group inventory.(WHERE FROM?)
Video Tapes
(Sony DV premium 60 min)
£10.00
£11.99
The price considers 5 tapes, totalling 300 minutes of footage.
Headphones
(Pioneer SE-H33)
£28.99
£28.99

TOTAL
£58.99
£64.51


Other:

Things
Comments
Cost
Research
The research team coincides with the project team (Abigail Riva, Dan Daianu, Branislav Hamacek) working for 3 months (October

– December 2010).

Film crew
The film crew coincides with the project team, working for 5 months.(HOW MUCH 2 FREELANCE?)

Technical assistants
A team composed of Dan Daianu and Branislav Hamacek.(WHAT ABOUT ABI?!)

Video and sound editor
A team composed of Dan Daianu and Branislav Hamacek.(WHAT ABOUT ABI?!)

Travel expenses
(Bus fares, taxi)
Refers to the interviewees or any other external help the project group might need.
£150.00
(estimated)
Food expenses
Concerns the interviewees on location. Advanced preparations will be made to make the interviewEES comfortable.
£150.00
(estimated)


12.2 Sources of Funding (NEEDS TO BE IN BOX)

The technical items will be provided by the university. However, the aforementioned projected costs have been calculated by

analysing the cheap/qualitative ratio of Aberdeen's major rental companies. The companies possess either the same equipment

the university has or similar equipment technical and price wise. The companies are AVC Hire & Sales, AVC Media Productions

and Aberdeen Audio Visual.
The computers and editing software will be provided by both the university as well as by the individual members of the

project.


12.3 Monitoring & Control (NEEDS TO BE IN A SPREADSHEET)

All the equipment will be carefully handled and a rental agreement will be signed for every single booking.
The equipment will be double-checked before every filming and the technical crew will take measures and precautions for any

possible conditions, such as weather or crowded surroundings.



13.0 Partnership & Alliances

PARTNER 1

“Aberdeen Business School” can be best described as the main partner for this project. Therefore, a group consisting of the

dean of faculty, the dean of postgraduate programmes, 5 heads of departments and 21 course leaders are regarded as individual

partners for the project.
The successful level of the project's outcome heavily relies on the relation between internal and external communication

(with the exception of the postgraduate students). Under these circumstances, the difference between the two communication

ways is close to non-existent. The reason for this is the stakeholders and investors having a high affiliation with the

partners of the project, all consisting more or less of the same group.
Another reason for the successful outcome lies in the healthy and efficient communication process between the partners, which

is mostly determined by the three project members. The project group is responsible for constantly informing its partners and

keeping up with updates.
The dean of faculty, Rita Marcella and the dean of Postgraduate Programmes, Robert Newton, know the theoretical structure of

the entire Business School and the past background of the relation between the university and the applicants. It is therefore

necessary to construct the basic layers of the project based on their input.
The 5 heads of department have to be constantly updated on the project's process as they offer the the most informative link

between the project members and the postgraduate students.
In order to ensure that every aspect and detail has been taken into consideration before the final layout of the promotional

videos, a healthy communication process is required between the project team and all course leaders.
Additionally, the video will include a rather short, yet significant interview with the manager of a renowned Oil and Gas

company as well as a Media company that has a history in recruiting young RGU postgraduate students after finishing their

course. The managers will be carefully selected later in the process.
(Cornelissen, 2008)

PARTNER 2

OIL & GAS COMPANIES

PARTNER 3

ABERDEEN COLLEGE

PARTNER 4

HOTELS



14.0 Related Projects

I. Internal Projects

There is a number of internal projects that are currently developing within the Aberdeen Business School. After analysing

them, the conclusion reached upon was that there are two projects that have similar attributes to the promotional videos

project. These can be considered as partner projects as well as client projects.

Student Life Short Film for RGU website

Similar aspects: - Both have the same outcome - promotional videos
- Both present the good and attractive aspects of the city
- The post-grad DVD team's targeted audience is consisted within the Student Life Film's targeted audience
- Both are fudned and helped by the Robert Gordon University
Collaboration reasons: - Possible exchange of footage for analysis purposes
- Ideas concerning the general look of the videos

Job Interview Role Play DVD

Similar aspects: - Both present the same challenges when it comes to the technical part
- Both consider an uplifting, informative and entertaining mode of delivery
- Both have the restructuring of its similar predecessor videos as a target
- Both are funded and helped by the Robert Gordon University
Collaboration reasons: - technical aspects of filming an interview
- editing tips


II. External Projects

Partner firm projects will be analysed and linked to the postgraduate project. This mostly concerns Oil and Gas as well as

Media companies branched in Aberdeen, with which the group will be working with over the next months.
Potential companies are:

- Maersk Oil North Sea UK Limited
- Faroe Petroleum
- Shell
- BP

(GET RID OF TOP 2 - PUT PSN, MARCLIFFE HOTEL, ABERDEEN AIRPORT, ABERDEEN COLLEGE, HALIBURTON, BEACH BALLROOM & WOOD GROUP

INSTEAD).
16.0 Risk Analysis

In order to foresee and avoid the possibility of a number of risks, the best strategic marketing tool is a SWOT analysis,

more specifically the threats part of the analysis. The second chapter of this proposal contains a thorough SWOT analysis.

However, this chapter considers it necessary that an in-depth discussion about the possibility of certain risks needs to be

conducted. Considering a SWOT analysis has been made, the risks mentioned here consider the current status of the on-going

project and will not include any problems that might occur due to poor initial project structure of communication or

marketing nature.(THIS COULD BE CUT DOWN IF NEEDED FOR WORD COUNT)
The next tables include risks that might occur in pre-production, in the planning stages of the project, when material will

be gathered, and in post-production, when the editing process and final adjustments are undertaken.


Pre-Production


1
Risk
Equipment damage or non-functionality during an interview or shot.


Solution
Every interview and event filming will be scheduled at least two days in advanced and a team comprising of at least two

members will be assigned for each. Therefore, the equipment will be carefully checked by the assigned members before every

event.
2
Risk
Being unable to attend a filming event (in case of two simultaneous events a member's illness) due to the small number of

persons in the team.


Solution
Due to knowing in advanced when this might happen, the team will most likely contact an exterior technical team. If not

possible, the team will chose to film the event that is unlikely to be filmed by anybody else, afterwards asking for

permission to use footage from the other event.
3
Risk
Weather disadvantages and not being able to get exterior shots of Aberdeen life.

Solution
Aberdeen life shots can be rescheduled throughout the next 5 months, which is currently the timeframe up to the project's

submission date.
4
Risk
Equipment booking issues – non-availability of equipment.

Solution
A consistent, well-constructed filming schedule is already in progress and equipment will be booked weeks in advance.
5
Risk
Forbidden filming on the premises of selected events.

Solution
Before choosing an event to film, preparations will be made so that our film crew will be expected.
6
Risk
Possibility of cancelation of important events.


Solution
Although highly unlikely, if this were to happen, the team will either
1. use recorded footage from previous editions of the same event
2. try to construct the videos in a manner that the absence of the event's shots is unnoticeable.
7
Risk
The 3-minute running time of each video will be insufficient to cover all the collected data

Solution
After the research, planning and filming stages, the material will be evaluated and an analysis of the best possible

structural outcome will be conducted.




Post-Production

1
Risk
Not being able to have an effect on the targeted audience.



Solution
A shorter version of the videos will be presented on the university website prior to releasing the entire videos. Concern,

ideas and impact of the shorter versions will be taken into account and analyse. Therefore, the negative aspects will be

removed and the positive ones will be considered the model for the rest of the video structure.
2
Risk
Incoherence, the videos will not be able to send the message across.


Solution
The solution will also be provided by the shorter version released on the website. However, the incoherence of the editing

will be avoided, as the editing will follow a modern, yet unsophisticated pattern that is unlikely to confuse its audience.
3
Risk
The possibility of including another interview or event shots.

Solution
All footage will be stored on a computer for a longer period of time, as well as the final editing layout in the specified

program (Final Cut). Thus, including another interview or changing some shots will be almost effortless.










17.0 Exit Plan

The projects' end result is five videos posted foremost on the university website. Being promotional videos for postgraduate

students, the possibility of the videos having a long life spam is very probable.(THIS DOES NOT HAVE 2 GO IN - WORD COUNT)


17.1 Exit ????

17.2 Sustainability (NEEDS TO BE IN TABLE)

After the implementation and posting the videos on the university website, a number of actions need to be taken in other to

preserve the functionality and relevance of the content:

periodically conducted surveys to measure the reaction
promote de video on future social and/or student oriented websites
include the videos on any future DVDs related to RGU

Additionally, the rough-cuts editing folder of the videos will be handed to the university. Therefore, if any changes appear,

for example in the communication process between RGU and postgraduates or in the university's mission statement, the videos

can be edited, keeping the relevant parts and including new parts.

Ok, but I think you should wait til the morning and check it in word, coz all the tables will be fucked here and you won't see the layout....I will email you both with a final version in the morning



1.0 Overview of Project

1.1 Introduction

The purpose of the project is to support the initiatives of the University to improve communications with masters’ degree applicants in order to have the positive impact on applicant conversion. Video clips will be produced for the following courses; Corporate Communication, Journalism, International Management and International Management with Retailing. Additionally, a fifth video will be directed towards promoting the university for distance learners. Each of the videos will provide information about the aforementioned courses and the surrounding environment in which postgraduate students will be able to study and live.


1.2Situational Analysis

Universities face increasing competition in the recruitment of postgraduate students, therefore it is essential that institutions maximise the conversion of those applying for courses into enrolled students. The team conducted a survey to find out the reason for the decreasing numbers of enrolled students, which are the economic recession of previous years and weak communication between students and university. After reviewing RGU’s initiatives on the conversion rate within the Aberdeen Business School (ABS), the frequency and type of communication sent out to potential students was identified as an area for improvement. The aforementioned communication key points are required in the following statuses:

Unconditional Applicants – who were offered place at University on their current status.

Conditional Applicants – who are dependent on academic results to meet all the entry requirements.

Deferred applicants – those who applied in the previous year and who were unable to begin the course but still intend to do so.

The team conducted a S.W.O.T. analysis to parameterise the fundament of the future project.

Strengths
Good reputation
Satisfied postgraduate students
Professional staff
Access to new technologies of communication


Weaknesses
Not enough engaging communication
Limited places
Opportunities
Potential to differentiate and improve RGU from its competitors
Engage more people
Increase profits
Threats
Loss of applicant’s interest in RGU
Failed communication


1.3Key Issues

-encourage applicants to accept the universities’ offer of their course
-create awareness of the universities’ advantages and the distinctiveness of the courses from the other competitors
-promote the image of a friendly and vibrant city
-raise awareness in employment prospects for graduates


2.0Corporate Strategy


2.1 Vision

“To be internationally recognised for excellence in applied research in key thematic areas, and to demonstrate tangible success in applying that research for the benefit of the wider community.”
Izzy Crawford, October 2010


2.2 Mission

“To provide high quality practice-based higher education and training programs, research and consultancy services.”
RGU website



2.3 Goals




2.4 Values

“Tradition to professionalism, innovation, embracing change, common good, sustainability, openness, competence, variety, integrity, transparency, partnership.’’
RGU website


3.0 Stakeholder Analysis

Stakeholder
Interest / stake
Importance (High/Medium/Low)
External:


Applicants

Potential students/High
High
News Media

Potential perspective on videos as well as host/Medium
High
Government, Legislative

Restrictions, Laws/Low
High
Community

Public opinion/Medium
Low
Competitors

Observer, followers perseverence/Low
Low
Internal:


RGU

Client/High
High
Current students

Take part in project/Medium
High
Course Leaders, Staff, Tutors, etc.

Attract individuals to the course/Low
High
RGU Technical department

Technical support/High
High
Central Services (IT department and PR)

Assure sustainability/Medium
Medium
Partner companies/firms

Participation in project/High
High
4.0 Project Scope, Aim and Objectives

4.1.1.1Scope

The work that needs to be accomplished to deliver the task revolves around establishing the delimitations and parameters of the project.

Parameters:
-not stepping outside of discussed boundaries of the initial strategy involving correct documentation like storyboard and shot list. This will prevent any unnecessary footage and save time.

Delimitations:
-


4.2 Aim

The aim is to produce video clips on four ABS courses and an additional distance learners’ video, in order to improve the frequency and type of communication sent out to prospective students. (see 1.0 Overview of project)

























4.3 Objectives

Objective 1

Increase communication effectiveness between university and potential postgraduate students




A survey was conducted (with the help of Madeleine and Rita Marcella) in October 2010 to current students at ABS.
The survey included question on how they thought the communication process was when they applied for university and how informative the online resources were made available to them.
This was also copied on to Survey Monkey in December for seven weeks.
A final survey will be produced at the end of the project in May 2011 to measure the outcome of the project.


Objective 2

Increase conversion rate of applicants for postgraduate studies from start of academic year 2011/2012
The videos help raise awareness and interest in the university. Therefore students will be able to broaden their knowledge about the university and Aberdeen.


Objective 3

Shape a positive image of Aberdeen



Filmed material about the social events as well as the emblematic and historical places of the city, will be included. Aberdeen will be positively presented as a suitable environment to study and engage in social activities as well.


5.0 Target Publics


Name of Public
Description of public
Market research
Outcome
Potential postgraduate students at Aberdeen Business School
Students enrolled in the following courses: Corporate Communication, Journalism, International Retail Management and International Retail Management in Marketing.











A survey was composed with relevant questions for postgraduate students, concerning gender, area of residence, as well as any improvements which could be made to the communication process. A scale of 1 to 5 was used for rating features such as travel, accommodation etc.
The survey was handed out to eleven students and the results were: RGU could start a chat system for international students. A student was also able to change courses very easily for a last minute decision. The application process could have been sped up slightly, and communication between students and staff could have been improved. Online resources were user friendly and easy to understand.

The scale system's results are:
transport service - 3/4 accommodation - 5 about RGU – 4
courses – 4/5
funding – 5
contact staff – 2
events in the city - 1/3 activities and sport - 2 eating out - 3

Name of Public
Description of public
Market research
Outcome
Staff at Robert Gordon University
This projects' target audience includes only ABS from the universities' schools. Staff like Izzy Crawford (head of 3rd year Communication, Marketing and Media) and Jack Keenan (Head of Corporate Communication) are relevant to the project, due to experience as they have been working at the university for a long time.











Similar to the potential postgraduates, a survey was also made for the staff at Robert Gordon University. This included questions like how they thought the communication process has changed during the last five years ago, have they seen more of a barrier of communication between students and staff in the past two years etc.
Results pending.

6.1.1Strategy

6.1 Strategy Statement

A team of four people will make postgraduate promotional films for the following courses: MSc Corporate Communication and Public Affairs, MSc Journalism, MSc International Marketing Management and MSc International Marketing Management with Retailing. Also a distance learners video will be made.
The aim is for the videos to be used to develop specific communications in the form of video clips targeted to applicants who are in the following stages of applying: unconditional, conditional and deferred.
Each of the videos will include footage of around the city, Aberdeen. This will range from Postgraduate Winter Ceremonies in December to Music Hall events and the International Market on Belmont Street.


6.2 Project Brand and Strap Line

Branding/logo/how are we going to advertise videos.

























6.3 Key Messages

Message
Number

Target public
Related Objectives

Message Content
One
Prospective graduate students at the Robert Gordon University who are unconditional, conditional and deferred applicants.
Film university surroundings. Include shots of classroom and lecturers.
To encourage applicants to take up their offer of a place at the university.



Two

Madeleine Marcella will provide statistics of the university application system. These will also be shown on pie and gantt charts.
How successful the university is.
For example: The Sunday Times guide to 100 top universities could be used here.
Three

Video branding will also include oil and gas companies such as BP and Shell. Specifically because most of the postgraduates receive jobs from these companies.

Employment prospects of the course which you are studying.

















7.0 Tactics


7.1 External

Name of Tactic

Description of Tactic
Send out an email.

An email explaining what the project is, who is involved and why, and also the companies' involvement will be sent out to work places in TV production and oil and gas industry. They will mainly be used for branding or interviews of employees who have a postgraduate student from the University.
Write a letter.

Similar to the aforementioned tactic, write a short letter about the project and how the company can be involved.
Original FM free diary

Aberdeen’s local radio station have a diary which is open to all and is shown on the Internet. This is a good opportunity for the to advertise the project and broaden information about it.
Article in the local newspapers

Similar to using radio, a different medium such as newspaper (Aberdeen Courier) will be used as well.


7.2 Internal

Name of Tactic

Description of Tactic
Robert Gordon University radio
Talk for one minute about our project/ask for volunteers on the radio for two months (January and February).
The Bulletin (University newsletter)
Write a short piece on our project for December and March’s bulletin.
Robert Gordon University email
In January/February, contact former postgraduates who have graduated who are willing to help out.
Name of Tactic

Description of Tactic
Posters
These will be around the ABS campus for four months. Posters will change designs each month constantly promoting the project .
Short taster of the videos
This video clip will only last 25 seconds long and will be shown on the RGU website two moths prior the release of the final version of the videos.
8.0 Action Plan

Project Activity / Desired Outcome

DD
MM
YY


Deadline

Responsibility

Actual Outcome
First team meeting. Discussed was: decide roles for each team member. What is the next task for the project? Discuss proposals.
12/10/10
26/10/10
Branislav and Abigail attended this meeting. Abigail will contact Madeleine to arrange a meeting. Minutes were taken to email to other team members.
-team members were introduced -Abigail is team leader
-Branislav is deputy team leader.
-contact Madeleine Marcella to discuss what is required for this project.


Meeting with Madeleine Marcella. What was discussed: what is expected from the project. Which departments she would like videos on and the style/tone.
02/11/10
Keep Madeleine updated on a weekly basis.
Abigail met Madeleine Marcella.
Abigail informs other team members on what was discussed.

-better understanding of what is involved in the project and what is expected.
-Project involves making videos for following departments: Corporate Communication, Journalism, Retailing Management, Retailing Management with Retailing.
-tone will be relaxed and fast moving.
Third team meeting. Brief the team of what was discussed in Madeleine’s meeting.
02/11/10
09/11/10
All team members attended.
Rita Marcella will be contacted to confirm project requirements.
Course lecturers will be contacted for interviews as well.
- discussion and introspecting Madeleine plans, wants and needs.

Rita Marcella meeting. Discuss features of the project and confirm all areas which were discussed with Madeleine. Any preferences as to what she would like she for the videos.

15/11/10

15/11/10

Abigail met Rita Marcella


-separate Retailing Management and distance learners into two videos.
-make a 30 second video clip in January of what project is about and when applicants can view final video for the universities' website
Fourth team meeting. Brief team members what was discussed in Rita Marcella’s meeting. Decide on what will the surveys include. What companies should the project include for branding?
15/11/10
23/11/10
All team members were present.
For further research, a survey will be conducted among postgraduate students
-team members understand what was discussed in Rita’s meeting.
-survey will include RGU branding, a short paragraph as to what the project and ten questions on the communication process.
-Abigail will confirm the finalised survey with Madeleine.
-Oil and gas companies will be included in the branding.
Meeting with Job Role project and Student Film team to find ways to link projects.
18/11/10
18/11/10
Job Role as well as Student Film team were met with all team members present.

-copy project briefs so that the other teams have a better understanding of the project. -send minutes of meetings to other teams and vice-versa.
Hand surveys out to students in ABS
19/11/10
19/11/10
All members handed out surveys
- results have been calculated and emailed to Madeleine over the weekend.
Fifth team meeting. Discuss how all members of team are progressing on with the group proposal.
30/11/10
07/11/10
All three members were present.
-all team members are to get final draft of proposal for next Tuesday and compare.
-presentation will be afterwards discussed
9.0 Evaluation


9.1 Quantitative

Baseline

This period of time is before the project begins. An important task in this situation would be to carry out surveys to students at Aberdeen Business School about the application process and how much communication they received. Some of the questions will include: date of application; do you think there could have been improvements made in the communication process between students and RGU; how did you feel about the online resources available to support your application? Email the results of surveys after they have been completed to Madeleine Marcella.
Track

Rita Marcella will email team leader, Abi Riva statistics for percentage of applicants to Aberdeen Business School in the last five years. These figures will be used for the course videos, shown on pie charts.
Summative

Rita Marcella will email team leader, Abi Riva statistics for percentage of applicants to Aberdeen Business School in the last five years. These figures will be used for the course videos, shown on pie charts.
Similar to the baseline, another survey will be made in regards to the Postgraduate Course videos (posted on the Robert Gordon University website) to the potential and current students on if the video has given them a better idea about the University and Aberdeen. And in future years, surveys will be carried out if the application process has improved and communication between the students and Robert Gordon University.















9.2 Qualitative

Baseline

Before the project took shape, two surveys were conducted amongst post-grad students. Additionally, local and university online and printed news outlets will be contacted and a short and conclusive article will be handed out to them.

Track

Several interviews are organised with alumni leaders, course lecturers and the administrator during the course of November and December. In November, a meeting was held with Rita Marcella (Dean of the Faculty) to clarify what she would like included in the videos. During the course of the same month the project team organised a meeting with Madeleine Marcella (Postgraduate Enquiries & Applications), detailing which courses to have videos on, the tone, style and how long each of the videos should be. A large number of RGU staff and students relevant to the project were contacted for interviews and their input was analysed. This analysis serves for the structure of the whole project.
Additionally, possible news outlets are and will be constantly informed upon the process stages.


Summative

As mentioned in the quantitative section, future surveys will be conducted and carefully analysed to observe the status of the project. Due to recent rapid technology development and constant information flow, the end-videos will need to be updated in the future.

10.0 Roles & Responsibilities

Role

Responsibility
Special Competencies
Training Required
Contact Details
Team Leader
Abigail Riva.

Her role is
Abigail links the team members to the client, emailing Madeleine weekly updates of the project status.
Yes, look at other companies and their roles for this position and how can it be adapted to the project.
Abigail Riva
Mill of Thornton Cottage, Laurencekirk. AB30 1AX.
07702464874
0903621@rgu.ac.uk
Deputy Team Leader
Branislav Hamacek

His role is
In case the team leader is absent; it is Branislav’s role to cover Abigail's aforementioned responsibilities.
No. The deputy team leader is required to learn from the team leader.
B. Hamacek
16 Tedder Street, Aberdeen.
AB24 2SS
07403 326358
0913454@rgu.ac.uk

Financial
and
Communications
Assistant
Dan Daianu

His role is
The assistant organises and structures the project's internal and external resources.
Dan would be working closely with the team leader and deputy team leader, so he would learn skills for future references.
Dan Daianu
426D Great Northern Road, Aberdeen. AB24 2BA
07531 448063
0810733@rgu.ac.uk
Project Partners
Madeleine Marcella.

She is the projects' main client.
Contacts team leader for any desired changes in the outcome of the project
N/A
Abigail Riva
(see above)

Madeleine Marcella

Additional Support
Robert Gordon Branding
Oil and Gas companies
Jo Royle will be contacted for helping RGU branding be in the videos.
The team contacts a number of Oil and Gas companies which could be used for branding.
Probable. Professional guidance for how to approach these companies is useful.
Abigail Riva
(see above)
Rita Marcella

aye ive just printed correct version and will read tonight. writing down any other changers we need to make. and we can meet on monday morning for a big sesh on this!