PROPOSAL.....

Can we start with it ? do we have all the informations ?

can we start it..

I thought were already meant to be doing it. Mind that by next tuesday we had arranged to get all proposals first draft in. That cool with you? Therefore we have a couple of weeks to check it over.

ok i will have my part of proposal ready in tuesday morning if it is olrajt

sure thats fine. willu be going to media history class? i am working in the morning, but i could see about 130pm if you like and get it from ya, that is it your not gonig to class?

ok, i have one question about the budget part of my proposal...i still don't know how real and exact this has to be, considering our budget is next to 0 (with the exception of printing and stuff, which btw we should divide)...should i write estimates that might go into research and exact figures for our instruments and channels of communication if this was to be done by a real firm....?
Coz i pretty much know how it should be done by now, it's just that i keep thinking our budget is nonexistent...

yea although we dont have any budget to do this project. we have to pretend as if we are a business and dont have any camera/sound/lighting equipment.

so we have to phone companies and ask them how much the equipment is to hire out for a day. and then work out how many days we need to film for and multiply with the hire rate. we have to show for this part that we have actually contacted companies and asked them for estimats.

i thought that we have to keep it real. that we actually do not have any budget and if there r any money that we will spend because of project we can ask rgu for refunds like travel expenses to make an interview and stuff. cause i do not want spend my money on tickets to edinburgh or anywhere and i think (and hope) u r in same position as me.

no we say in the proposal that we are able to get the equipment for free cause we study at rgu. but you also have to write as if ur a business and dont have access to this technical suport. thats where the callng companies and asking how much they charge for cameras etc. comes in. we cant ask rgu for refunds for travel expenses. we have to get folk to contribute to us if we want to get money back.

it is possible that everything is not in correct. stuff marked with red is the stuff that i am not sure of.

Logos of RGU and all other involved partners

Postgraduate Course Information Videos

Document Cover Sheet

Project Acronym P.C.I.V.
Project ID ?
Working Title Bastard Waltz
Start Date ?
End Date ?
Lead Organisation Robert Gordon University
Project Co-ordinator & contact details Abigail Riva (im not sure about contact details)
Project Assistant & contact details Branislav Hamacek, Dan Daianu (im not sure about contact details, phone number ? email address ?)
Partner Institutions ?

Document

Document Title Proposal for Postgraduate Course Information Videos
Author & project role Abigail Riva – Master Chief, Branislav Hamacek – Deputy Chief, Dan Daianu - fella
Date 22/11/2011
Filename ?
Access ? ?

Document History
Version Date Comments
Version 1 22/11/2010 almost there
Version 2
Version 3

Executive

The purpose of following proposal is to present the project of our team, which is about to improve communication with applicants of postgraduate courses in order to have positive impact on applicant conversion. The concept is to develop course specific communication in form of video clips targeted to 3 groups of applicants (unconditional, conditional and deferred). Videos will be produced in calm, introducing and informative manner. They will include interviews with graduates, students, tutors, course leaders, staff, employers of graduates and also basic information about city, university and life in Aberdeen all of this in less than 2 minutes. Success of project is undermined by enhanced communication plan, better informed applicants, improved conversion rate and encouraging applicants to take up their offer of a place at successful and employment prospective university as RGU.
Equipment is will be mediated by technical department of Robert Gordon University and as a budget we consider RGU technical equipment and valuable time of people involved in creation of videos.
(there should be mentioned budget and equipment as well)



1.0 Overview of Project

1.1 Introduction

Project is based on creation of 5 videos about 5 different postgraduate courses for RGU masters’ degree applicants, elaboration of proposal for client (RGU), documentation of creative process and presentation of our project. Project documentation and presentation will be ready till middle of last quartile of 2010 and video shooting and postproduction should end due to end of first quartile of 2011. We decided to work on this project according to our interest in this field and opportunity to improve weakness of RGU communication. 1st*


1.2 Situational

Universities face increasing competition in the recruitment of postgraduate students, therefore it is essential that institutions maximize the conversion of those applying for courses into enrolled students. After reviewing the current conversion rate (? i have to be more specific, i need numbers, Madelaine hasn't answered yet) within the Business School the frequency and type of communication sent out to prospective students was identified as an area for potential improvement. This year there have been a number of initiatives ( ? again need numbers) to improve communication with applicants in order to have a positive impact on applicant conversion. This project will build and enhance on the work already undertaken (? i need to know what steps has been undertaken by RGU). Communication touch points are required at the key stages of application. These stages are as follows:

• Unconditional Applicants – those who receive an unconditional offer of a place on a course. Depending upon when they apply and accept their offer, there is sometimes a long period of time during which they will receive very little communication from the University. Some of these applicants never actually begin the course and it may be due to this lack of communication

• Conditional Applicants – an applicant may be offered a conditional place for a number of reasons and if they do not inform us that they have met their conditions then they do receive some follow up emails from Admissions

• Deferred applicants – those who applied last year and who were unable to begin the course but still intend to do so. There is very little communication which goes out to applicants who have deferred an unconditional offer of a place.

We would like to develop course specific communications in the form of video clips targeted to applicants. This would need to be suitable for the three groups above.
Video clips will be produced for 5 different postgraduate courses on Business school. Which are: (I know this is bad but i do not know names of that courses, i m srry )
(get some info about RGU promotion videos on YouTube, then mention other universities promotion videos)
(SWOT)
Strengths
- Good reputation
- Satisfied postgraduate students
- Professional staff
- Access to new technologies of communication
Weaknesses
- Expensive postgraduate courses
- Not enough engaging communication
- Limited places
Opportunities
- Potential to beat RGU’s competitors
- Engage more people
- Increase profits
Threats
- Loss of people who were interested
- Failed communication
(how economical and political situation can influence number of applicants, for example recession, legislation and blah blah blah,.... )

there was 3183 ABS postgraduate students in 2008/2009.


1.3 Key Issue/s

- Effective communication with postgraduate applicants.
- Differentiate RGU from competitors.
- Creating “timeless” videos which can be used for years to come.



2.0 Corporate Strategy (RGU)


2.1 Vision

To be internationally recognised for excellence in professional education and applied research.
(according to RGU website)


2.2 Mission

To inspire and enable the transformation of individuals, economies and societies.
(according to RGU website)


2.3 Goals

(? i cannot find any RGU goals on their website )


2.4 Values

Quality, Professionalism, Integrity, Respect, Fair treatment, Personal growth

(according to browsing RGU website, there is more i fill em later)

3.0 Stakeholder Analysis

Stakeholder Interest / stake Importance (High/Medium/Low)
External:
Applicants Potential students/High High
News Media Host of videos/Low High
Government, Legislative Restrictions, Laws/Low High
Community Low Low
Competitors Observants, followers, want to be better/Low Low


Internal:
RGU Client/High High
Current students Take part in project/High High
Course Leaders, Staff, Tutors, etc. Interested in getting people on their courses/Medium High
RGU Technical department Technical support/High High
Central Service


4.0 Project Scope, Aim and Objectives

4.1 Scope
(dont know)

4.2 Aim

The purpose of the project is to produce a video clips for each department to enhance communication plan, better inform applicants and improve conversion rate.

4.3 Objective/s

Semester 1
Research, prepare and present proposal for client for approval by Friday 17th December 2010.


Semester 2
Implementation of proposal for client- Monday 14th March to Friday 29th April 2011.


5.0 Target


Name of Public Description of public
Prospective postgraduate students
(not sure who else is the public for our videos)


References
1st* Tench R., Yeoman L., Exploring public relations 2nd edition Harlow, prentice hall

http://www.rgu.ac.uk/files/dmfile/AnnualReview0809.pdf
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great. Wish mine looked as good as that!! Bring it on friday and we can all meet, discuss proposals. Are you ok with minutes so far? Another thing to add on is that jean day emailed me back today saying that robert newton is away until 7 december and that i can arrange a meeting with him that next, so to let her know of dates and times avaialable. i suggested the 8 december in the afternoon.